Willie Nelson

M!SA Perspectives: The Exhibit Design of McKinney York Architects

May 28, 2025 at 5:03pm

Our MiSA Perspectives series highlights the experiences and thought leadership of creative professionals with projects in and around San Antonio, Texas. Read on as architectural designer Abigail Thomas shares her perspective on McKinney York Architects' recent exhibition design projects.

 

In the context of an increasingly digital world, the physical objects that represent our collective history take on an important role. As the stewards of these valuable artifacts, museums and archives seek to connect the public with the past by sharing their collections with a broad audience. Such a monumental task demands the design of spatial environments that are both functionally and conceptually suited to showcase these diverse collections.

The value of an exhibit lies not only in the objects being shown, but also in how they are presented. Just as curators choose artifacts for display based on their relationship to a central theme, so too do architects select elements dependent upon their relationship to a design concept. Working together, architects and curators can develop a spatial narrative that weaves together the physical and conceptual aspects of a collection. The introduction of multimedia components and new strategies in exhibit design necessitate a shift in perspective, extending the concept of the ‘exhibit’ to encompass the built environment surrounding the objects on display. Gallery spaces are no longer simply containers for exhibits, but have themselves become critical components of their collections. Creating a holistic visitor experience by fully immersing patrons within the spatial narrative enables an exhibit to leave a lasting impression, encouraging the formation of deeper connections between the visitors and the collection.

 McKinney York Architects has worked with a number of cultural institutions to design exhibits that bring their ‘hidden treasures’ into the public eye. Working with limited resources, we have collaborated with owners, managers, curators, and museum staff to bring exhibit concepts to life within unique physical and financial constraints. As an Austin-based architecture firm, we are thrilled to have had the privilege of contributing to the documentation of several cornerstones of Texas identity. The range of our exhibit design work reflects the diversity of Texas culture, as represented by the varied collections housed in these cultural institutions. Applying the principles of concept-driven design to exhibits work has allowed us to help these groups fulfill their missions and engage with the public on a larger scale. The following projects exemplify different ways to achieve harmony between artifacts and architecture, increasing the visibility of the collections and their managing institutions.

Currency Collection & Mezzanine at Frost Bank Tower in San Antonio

Frost Bank Tower San Antonio
Courtesy of McKinney York Architects. Photography by Dror Baldinger, FAIA.

Frost Bank utilizes the built environment to tell their story, emphasizing their commitment to local connection and customer service through architectural design. At each branch, the bank displays their state pride through subtly themed interiors that celebrate the long history and deep roots Frost has grown in Texas over 150 years. At the Frost Tower in San Antonio, the two collections on display combine branded elements with motifs from Texas history to embody the identity of Frost through a holistic spatial narrative. These displays, though distinct from one another in subject matter and style, interweave their contents with the legacy of the bank to underscore the relationship between Frost, their customers, and the greater community. 

On the ground floor, the Currency Collection is housed in a sculptural display case positioned at one edge of the lobby’s retail bank. A counter-height vitrine contains numerous historic coins from Mexico and the Republic of Texas. The accompanying two-sided vertical display suspends historic bills and bank notes in space to allow visitors to view both faces as they circulate around the case. The shape of the display case was inspired by a dollar bill, designed with curvature that allows the freestanding structure to be self-supporting. The case is draped in graphics abstracted from a Republic of Texas ten-dollar note, playing with transparency, layers, light, and scale to pique interest from afar and complement the collection up close. The collection’s prime location in the lobby helps catch the eye of customers entering and exiting the building. What would have been a typical retail experience is thus integrated into a larger narrative of historical and cultural connection – as they explore the collection, individual patrons become aware of their place within the larger scope of Texas’ financial history. 

Frost Bank Tower San Antonio
Courtesy of McKinney York Architects. Photography by Dror Baldinger, FAIA.

In the mezzanine, the Frost Loft engages customers and the community to tell the story of Frost Bank. Custom-designed millwork objects are distributed across the loft in a pattern mirroring the facets and geometries of the Frost Tower, linking the small-scale exhibit to the larger building scale. The millwork provides a framework for integrating historical artifacts from the Frost archives with interactive digital experiences, infographics, and text to form a single, complex narrative. The loft blends an exhibition space with a reception area – the overlap of these programs successfully draws in an atypical audience of visitors, introducing them to the collection in a comfortable, familiar environment. An understanding of the existing spatial relationships and architectural details at play in the Frost Tower helped us define a cohesive space for gathering and learning. The material palette of oak and limestone draws inspiration from local materials to reinforce Frost’s connection with down-to-earth Texas culture. The architectural language of the retail bank on the ground floor was continued into the loft and its exhibit elements, encouraging visitors to read the space as an extension of the Frost experience below.

Frost Bank Tower San Antonio
Courtesy of McKinney York Architects. Photography by Dror Baldinger, FAIA.

We employed consistent graphic elements, signage, and materials across both exhibits, visually linking them together despite the physical distance between them. Splashes of Frost’s signature blue throughout these spaces create an atmosphere that is distinct to the organization without distracting visitor focus from the collections. The Currency Collection combines touches of Frost blue with historic Texas iconography to emphasize the ties between the brand and the state – a critical component of Frost’s identity. The exhibit cases in the Frost Loft use blue accents to highlight informational text and graphics. These cases are organized in a pattern that evokes the iconic Frost Bank logo. Our work in the Frost Tower drew inspiration from the building’s unique architectural features to create two interconnected exhibit spaces that exist in dialogue with the identity of Frost Bank.

 

Willie Nelson: Texas Icon at Darrell K. Royal-Texas Memorial Stadium, by the Briscoe Center for American History in Austin

Willie Nelson
Courtesy of McKinney York Architects. Photography by Thomas McConnell.

As a part of The University of Texas at Austin campus, the Briscoe Center for American History is one of the leading research centers for national historical study. Originating as a collection of Texan and Southern artifacts, the archives are now home to collections spanning the breadth of American History – but the Lone Star State still occupies a special place in their mission to share the archives with the public. Through our design of “Willie Nelson: Texas Icon,” we helped the Briscoe Center orchestrate an exhibit whose location honored the unlikely friendship between two Texas icons: Willie Nelson and Darrell K. Royal. Seeking to raise their public profile, the Briscoe Center placed this long-term exhibit celebrating the life and legacy of Willie Nelson in the North End Zone of DKR Texas Memorial Stadium, juxtaposing his classic country music with a third icon: Texas Longhorn football. The unconventional exhibit site opened up a small but significant part of the Briscoe Center’s archive to a large and diverse audience. Displaying a recently donated collection of Willie Nelson’s personal effects, the exhibit explored many different aspects of this multi-talented man and his music.

Willie Nelson
Courtesy of McKinney York Architects. Photography by Thomas McConnell.

The placement of this installation offered the potential for high visibility and increased exposure, but presented the risk of the artifacts being swallowed up by the stadium’s cavernous interior. To ensure that the exhibit could hold its own within the large stadium concourse, an image of Nelson was enlarged to the scale of the space, drawing visitors in amidst the grandeur of the stadium. A bold canopy structure was also employed to ground the exhibit and carve out a small portion of space for patrons to engage with the memorabilia at an intimate scale. The canopy’s form and material – a rugged steel shell with a pecan-lined interior – epitomize the honest, unpretentious character of Willie Nelson himself. The plain-, quarter-, and rift-sawn boards surrounding the artifacts are left unstained to show the nuances of the woodgrain. The structure is straightforward and humble, using refined details to resolve the exhibit into a distinctive space befitting the persona whose life and career it honors.  

In a nod to the exhibit’s setting, the artifacts within the display case are layered in a pattern inspired by motifs often found in traditional athletic memorabilia displays. The ‘gear’ and ‘trophies’ – represented here by Nelson’s music awards – occupy the center position, while tour posters and photographs serve as the ‘team photos’ that float above and below the three-dimensional artifacts.  The accompanying text captions, which would have interfered with the artifacts if positioned immediately adjacent to them, were pulled out to the left and right of the display case. The text was aligned with the background of the case to maintain a consistent visual language between the two- and three-dimensional components of the exhibit. Samples of Nelson’s songs were incorporated into the exhibit via speakers and old-fashioned radio buttons located on a metal band to the left of the display case. The shape of the enclosure, paired with the use of motion sensors, enables visitors to hear Nelson’s world-renowned music while they are viewing the artifacts, resulting in an immersive, multi-sensory experience.

Willie Nelson
Courtesy of McKinney York Architects. Photography by Thomas McConnell.

 Awareness and understanding of the existing architectural context of this space allowed us to respond to it in a compatible formal language. The scope of this project went beyond the design of the exhibit itself, necessitating the use of architectural strategies to improve visitor experience. We designed a space within a space to facilitate intimate one-on-one interactions between the patrons and the artifacts. Connecting the exhibit’s narrative with physical elements creates a ‘moment’ between viewer and object, temporarily insulating visitors from the typical commotion of DKR. Lovers of football and country music alike are united in a single space, successfully expanding the Briscoe Center’s audience while respecting the exhibit’s larger context. By modifying the scale of this pre-defined architectural space within DKR Stadium, we transformed this display area into a warm, welcoming gallery that is closely linked to the cultural roots of Texas. 

Conclusion 

Through our exhibit design work, we have learned how to utilize architectural concepts to cultivate meaningful interactions between visitors and artifacts, shaping spatial narratives that reinforce the mission of each institution. These case study projects vary in size and subject, spanning the breadth of Texas identity in their contents. We discovered that architectural ideas can be employed at any scale – as part of a renovation, within the framework of an existing space, or in dialogue with an iconic structure. Developing a design language that reflects the spirit of a collection requires the ability to translate conceptual narratives into physical materials and spaces. Applying the principles of concept driven design to our exhibits work does just that, enabling these institutions to leave a lasting impact on the lives of their visitors. 


McKinney York Architects

Abigail Thomas is an architectural designer with McKinney York Architects, focusing on civic, educational, and cultural projects. She has served as a contributing author for Texas Architect magazine and other publications since 2023.

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